To Tweet or Not To Tweet… about Shredding Services

… that may be a question, or it very well may not be on anyone’s mind, but just in case there are some of you out there that might be thinking to yourselves: “For a company that utilizes Social Media, DDI doesn’t seem to be that social” at least in terms of networks like Twitter and Facebook, I wanted to take a moment and let everyone know why we don’t. Therefore, I (DDI’s Social Media Mgr) have decided to share some of my personal thoughts and insights as to why our campaign is not more active on the networks.

Now, for those of you who aren’t familiar with us, Data Disposal Inc. is a document destruction company that specializes in shredding services. We destroy things. We’re pretty good at it too. Now here at DDI, our main goals are: customer satisfaction and efficient productivity. We revel in the fact that we are so focused on getting our jobs done, that we don’t really have time during business hours to share out “thoughts” and other random information we might have come across whilst surfing the Internet with the general populace. What this means for our customers is that they can be positive that the work they’ve entrusted us with is getting done, exactly as we promised it would.

Never the less, for argument’s sake I’ve gone ahead and written up some (fictitious- and when I say fictitious I really mean what I personally think about when I’m helping out on the Shredder, or with Sorting because like everyone else here, I like to pitch in wherever and whenever necessary) samples of what our Social Media might look like were we to participate on a daily basis in order to illustrate why it wouldn’t be that beneficial.


SAMPLE 1: Twitter

DDI- Tweet 8:05 am – “Shredding paper…”

DDI- Tweet 9:15am – “Shredding more paper…”

DDI- Tweet 10:23am- “Shredding pictures…”

DDI- Tweet 11:41am- “Shredding paper…oh wait, CD’s!”

I could continue, but I think I’ve made my point.


SAMPLE 2: Facebook

“Interview with Joe-Sorter”:

DDI- “I’m here today with one of our Sorters here at Data Disposal Inc. Joe, what exactly is it that you do here at Data Disposal?”

Joe S.- “I sort paper.”

DDI- “Fascinating. Can you tell me what that’s like?”

Joe S.- “Well, I organize and separate documents and other various materials into sorting bins for the Shredder.”

DDI- “Interesting. Is there a special process, or strategy that goes through your mind while sorting?”

Joe S.- “Yes.”

DDI- “Okay, what is it?”

Joe S.- “It’s pretty much: Paper in the paper bin, Plastic in the plastic bin …”

DDI- “So what kind of things would you “tweet” if you had access to Twitter while on the job?”

Joe S.- “Probably things that go through my head while I’m working.”

DDI- “Like, for example…”

Joe S.- “Paper in the paper bin, Plastic in the…”

DDI- “Riveting stuff. Well, this has been… great. Thanks a lot Joe!”


So as you can see, there’s not a whole lot to talk about in terms of what’s happening on a day-to-day basis. Materials destruction companies aren’t usually the kind of businesses that cultivate “fans”, “followers”, or “likes” and here at DDI we’re perfectly okay with that since we’re far more interested in staying busy and meeting, or exceeding our clients expectations.

Our Social Media efforts are more concentrated on addressing customer’s needs, or issues as well as providing helpful resources/information related to our industry and services. Of course- if our customers would like us to post other content on our site then we will absolutely take any suggestions into consideration and accommodate as best we can.

That being said, if there are any other topics and subjects that might better help us service you, please feel free to tell us and we’ll be more than happy to accommodate as best we can. In the meantime we’d like to thank all of our readers and customers for taking the time out to check in on us and we hope you’re all having a great week!